Raluca Petrut – National Operations Manager


 Being active has always been part of Raluca’s life. Captaining the volleyball team, speed rollerblading (she won gold in the state competition!), and swimming are a few ways Raluca kept fit. She has passed the active gene on to her daughters who love training with the Perth City Swim Club, horseback riding and running.

 Eating wholesome meals, getting enough rest and being active have come into stronger focus for Raluca in the past year. Moving to Australia three years ago, she prioritized her career and her family adjusting well to life down under, that she forgot to listen to her body. Having more balance in her life is now a priority, as well as working on projects that she truly enjoys.

 Raluca’s experience spans almost two decades. Her journey has been one of continuous learning and discovery. Raluca has always planned her big moves well, while leaving some room for the excitement of the unknown. She has lived on three continents, completed three business degrees (including an MBA) and built a chain of bakery cafés in Toronto and Montréal. In Australia, Raluca changed direction slightly, entering the world of management consulting. However, the pull to a growing and exciting brand, which aligns perfectly with her current life goals, was incredibly strong and she decided to join the Health Freak brand as their National Franchise Manager.

 Raluca’s role is to assist in the operational alignment of the Health Freak Café brand and franchise system, providing support to the franchise partners and developing operations standards across the brand. She also assists with new restaurant openings and franchise partner training.


Alicia Ellery – Finance Manager


 Alicia has always maintained an active lifestyle throughout her corporate career as a way of maintaining her well being. She regularly participated in Zumba classes and strength training. Fitness became a fun outlet to achieve her goal but she felt that she needed something more.

 She was first drawn to Health Freak Café after having her children, as a healthy alternative to dining out with her family. She is now maintaining a healthy lifestyle in a time of her life where she manages several priorities at once in order to be good role model for her young children. Alicia first embarked on her fitness journey, seeking a cleaner and more wholesome approach to living. Now embracing a diet that includes freshly made ingredients, gluten free and paleo based eating, Health Freak Café provides her and her family with delicious food that has subsided her cravings for traditional fast food, leaving her with a greater sense of focus and energy.

 As a parent, some can become easily lost in everyone else’s needs. So that’s why after having children, Alicia knew she had to make a change in her lifestyle to gain more energy to keep up with her new fast paced life. Alicia believes that looking after herself is an important part of creating balance.

 “Being around people that share my passions, gives me the motivation, which is why I became part of the Health Freak team”.

 As a Certified Practising Accountant, Alicia brings a strong background in financial and management accounting. Alicia has broad industry knowledge and experience built over the past 15 years in health, media, retail and professional services. She brings with her experience gained at several global listed companies, where she was responsible for managing retail stores in a similar dynamic, fast-paced growth environment.

 Alicia’s role covers multiple accounting disciplines in terms of both management and financial accounting. She is responsible for managing and executing all areas within the finance division of Health Freak, ensuring best practice accounting and analysis are enforced across the business, supporting the Franchisor and National Operations Manager.


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